Social media have transformed corpo

Social media have transformed corporate communication practices: Tools such as Twitter, Facebook and Google+ allow organizations to speak directly to and solicit responses from the public quickly and affordably. But the original intention of these media were to connect friends, not customers or employees; for businesses, accustomed to managing all aspects of communications (and muting dissent), social media can be an awkward fit. - See more at: http://journalistsresource.org/studies/society/social-media/social-media-workplace-research-roundup#sthash.o0B78AZy.dpuf