RESULTS AND CONCLUSIONThe majority

RESULTS AND CONCLUSION
The majority of respondents were male and of single status, were government or
state enterprise officers, aged above 50 years old, with bachelor degrees or equivalent,
having income levels between 10,001-20,000 Baht. According to the summary of
findings in the previous section, the results of SPSS (statistical package of social science)
analysis show that sixteen out of twenty one null hypotheses in five groups are rejected,
except for hypotheses two, five, six, eight, and twelve. This indicates that there are
differences in the consumer behavior intention when determined by different living
locations, age levels, and income levels whereas gender is insignificant. Also, there is a
difference in the consumer behavior intention when segmented by types of engines
whereas types of vehicle, life-times of vehicle and engine powers are not different. It can
be concluded that the differences in most of the demographic characteristics lead to the
discrepancy in the consumer’s behavior intention towards NGV while differences in
vehicle factors hardly affects their behavior intention.
In addition, there are relationships between three variables in terms of social
influence i.e. environmental concern, help country in savings, and government support
toward behavior intention, whereas risk from the number of users variable has no
relationship. It must be noted that all variables in the product attributes i.e. price
perception, cost of setting/maintenance of vehicle, product performance, product safety,
availability of NGV, time consuming, credibility of organization, information, and
appearance have a relationship with behavior intention. It is quite evident that the
consumers give a higher level of importance to each of the product attributes than to each
of the social influences. It can be concluded that consumers pay more attention to overall
product attributes than social influences.