The merger between strategic and HR planning, focused on customer/employee linkages, provides businesses both strategic and organizational capability which can not easily be copied by competitors. The merger builds unity between customers and employees. It provides business with processes to form strategies and assess business needs, and to but deploy resources to fulfill those strategies. It provides alliances between strategic and HR planners that build synergy and complement the unique expertise of each party to the planning process. Finally, it provides for competitiveness through collaboration.