Company Perspectives:
For 62 years, the Southland name united many diverse businesses while preserving our heritage. However, ten years ago Southland began divesting its other operations to focus on convenience retailing and has consequently decided to rename the company '7-Eleven, Inc.', better reflecting our business focus. The name is appropriate now because 7-Eleven's strategic initiatives have brought about such dramatic changes in performance and culture that the company truly is not the same. 7-Eleven is again raising customer expectations as new information systems enable store managers and franchisees to anticipate customers' needs and serve them better. Each day, a network of commissaries, bakeries and distribution centers provides 7-Eleven stores with an unmatched selection of the freshest products, yielding true differentiation. This unique, proprietary infrastructure creates a strategic advantage over competitors and will enable 7-Eleven to produce sustainable and profitable growth over the long term. 7-Eleven will enter the new millennium a transformed company with new business tools and a name that reflects its identity and focus.