Introduction
The purpose of this study is to investigate the advantages of green management for hotel competiveness based on
the viewpoint of hotel senior managers. Case study and in-depth interview are used as our study method. The
finding of this study is that the two hotels from our case study have successfully reduced their operation cost as
well as entire society cost after implementing green management. The hotels also gained intangible assets and
brand effect such as reputation and brand effects with green management. Through the interviews with hotel
senior managers, we learned that hotels can achieve the standard of green business through self-examining 5
keys, namely green purchase, environmental policy, management system, employee education, and consumer
education respectively. It can also strengthen hotels’ key competiveness in the aspect of environmental
protection and health as well as highlight hotels’ features. The findings of this study can provide useful
information for other green hotels.
IntroductionThe purpose of this study is to investigate the advantages of green management for hotel competiveness based onthe viewpoint of hotel senior managers. Case study and in-depth interview are used as our study method. Thefinding of this study is that the two hotels from our case study have successfully reduced their operation cost aswell as entire society cost after implementing green management. The hotels also gained intangible assets andbrand effect such as reputation and brand effects with green management. Through the interviews with hotelsenior managers, we learned that hotels can achieve the standard of green business through self-examining 5keys, namely green purchase, environmental policy, management system, employee education, and consumereducation respectively. It can also strengthen hotels’ key competiveness in the aspect of environmentalprotection and health as well as highlight hotels’ features. The findings of this study can provide usefulinformation for other green hotels.
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