he difficulties of practical implementation provided by Highhouse (2007). That same sense of mission is true today, as Rogelberg (2007, p. xxxv) noted, “In general the goals of I/O psychology are to better understand and optimize the effectiveness, health, and wellbeing of both individuals and organizations.” Likewise, the mission statement of the Society for Industrial and Organizational Psychology (SIOP) is to enhance human wellbeing and perfor mance in organizational and work settings by promoting the sci ence, practice, and teaching of INDUSTRIAL AND ORGANIZATIONAL psychology (SIOP, 2007).