Many consumers control the odors in their environments, and this growing interest has spawned a lot of new products since Glade marketed the first air freshener to suburban families in 1956. Today, younger people are at the forefront of scented air as they take advantage of plug-ins, fragrance fans, diffusers, and potpourri. Almost anything is fair game to be scented today; even the country of Lithuania created a perfume (appropriately called “Lithuania”) that it will use in embassies, hotels, and other public buildings to convey the country’s image. In addition to a blend of Sandalwood, cedar, and musk, the designer noted that the fragrance carries the smell of wood fires that is intended to remind users of pagan rituals. Then again, for a while Burger King sold Flame, a body spray with “the scent of seduction" and a “hint of flame broiled meat.