5.2 CRM Practices Customers Perception
Table 2 presents the CRM practices of the Bank from customers’ point of view. The results show that even though customers did not disagree with CRM practices of the bank, there is no significant evidence that the bank was effectively engaged in CRM practices. This is because, on a scale of 1-5, customers responses to all the CRM variables were approximately 3 which is an indication that they could not emphatically state whether the bank was effectively practicing CRM. From the table however, the most significance CRM practices undertaken by the bank is that the bank gives feedback to its customers and the least significant practices is that bank’s employees do not give customers individual attention.