Discuss the pressures for local responsiveness and global standardization faced by each firm.
Which e eri h '
xp ences t e greater pull toward local responslveness? Why? Which faces a greater need
for global standardization? /Vhy?
I have chosen two companies that I am familiar with for this week's lesson, as a beauty
advisor I work with Shiseido products and my family operates a flooring company and Mohawk