Management control systems
Product Pricing
Many nonprofit organizations give inadequate attention to their pricing policies. Pricing of services at their full cost is desirable.
A "full-cost" price is the sum of direct costs,indirect costs, and, perhaps, a small allowance for increasing the organization's equity. This principle applies to services that are directly related to the organization's objectives. Pricing for peripheral activities should be market-based. Thus, a nonprofit hospital should price its health care services at full cost, but prices in its gift shop should be market based