Attitudes
Social license
Adventure tourism often occurs in difficult to reach places
and often affects vulnerable people. Ideally, prior to any
tourism development, the network of potentially affected
stakeholders or communities should give input. This is referred
to as “social license.” Social license is an intangible
priority, but it is critical to the success of the development
of any project.
Social license must be earned and maintained. Social license
has three critical components: