Uniqlo’s fashion target market includes both men and women. The general age range is 18-34 year olds, which includes teenagers as well as individuals well into adulthood. The clothing is on trend, yet casual and laid back. Due to the retailer’s lower price range affordability and simultaneous quality indicating good value, Uniqlo is not limited to only individuals with high income. This broadens their target market in that any young adult looking for affordable yet quality clothes can find them at Uniqlo. Uniqlo’s expanded internationally into a multitude of countries including the United States, and are commonly only in urban areas. Thus, their target market includes trendy young-urban-professionals above all else.