Consider, for example, the use of strong colours in household products, from sofas to crockery, was considered somewhat avant-grade - something that would appeal to those looking for innovative, fun products. Since then, however the use of strong colour in these products has become the norm. Now the more innovative designs tend to use colour in a more subtle way.
By their very nature and by the nature of the way that perceptions of aesthetics change over time, fun seeker tend to prefer more avant-grade designs. Having something different can be very appealing to these people, whereas to other having something different may be seen as risky - they may wish an aesthetic to become proven and familiar before it would appeal to them.
Consider, for example, the use of strong colours in household products, from sofas to crockery, was considered somewhat avant-grade - something that would appeal to those looking for innovative, fun products. Since then, however the use of strong colour in these products has become the norm. Now the more innovative designs tend to use colour in a more subtle way.By their very nature and by the nature of the way that perceptions of aesthetics change over time, fun seeker tend to prefer more avant-grade designs. Having something different can be very appealing to these people, whereas to other having something different may be seen as risky - they may wish an aesthetic to become proven and familiar before it would appeal to them.
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