So the first thing that I learned as I wandered out into the field and started talking to people and writing cases is that it’s a real oversimplification to talk about the ComputerRevolution. There are actually three revolutions unfolding in parallel with information technology these days. So I want to separate the revolutions into three categories. The first one’s what we saw at Ducati, which is functions being transformed by technology. The work of engineering these days is very different than what it used to be. The work of a mechanic at the track is very different than what it used to be. The work of an academic, actually, is pretty different than it used to be. We used to have to go visit the mainframe to go run fairly simple statistical analyses, and we’d wait overnight and we’d get our results back. And now we just crank these things out—doctoral students crank them out; we don’t do it. But you can just crank. The amount of power and the amount of speed you get is just fantastic. So there have been functions that have been really deeply affected by technology. There have also been networks that have been deeply affected by technology, using the Internet and the stuff on top of it, primarily. Wikipedia is a great example. The blogosphere is a great example. Kazaa, and BitTorrent, and all these things that we use to illegally share music with each other—these are very much of the same beast. They just provide a forum where we can swap information around and get benefit out of it. Some folk love it. Music companies tend to hate these kinds of things. But we are enabling all kinds of different networks with modern technologies. And then finally, when we look at what's going on inside different enterprises, we see them using technology to try to do the kinds of things that we saw at Mount Auburn, which is just to define and then roll out a bunch of new ways of doing business across an organization. So three very separate phenomena going on. They're all going on at once. They’re mixing and matching with each other. But it’s very helpful to separate them for a couple of reasons.