Many of this songs were re-released by their record labels as a tie-in with the ad campaigns, resulting in increased popularity and sales of the recordings and the creation of iconic visual associations with the music, such as the use of a topless male model wearing jeans underwater in the 1986 adverts featuring "Winderful World" and "Mad about the Boy" and the pupet, Flat Eric, in the ads featuring music by Mr.Oizo.