Grow the Heineken® brand
The Heineken® brand is a key strategic asset and the undisputed leader in the international premium segment (IPS).
Heineken® has consistently outperformed the overall beer market, the international premium segment, and our own portfolio over the past several years. We aim to excite our consumers with effective global marketing platforms, such as the current ‘Open Your World’ campaign. We continue to explore opportunities to introduce Heineken® in new markets in response to the growing consumer demand for high quality, premium beer brands around the world.