So, here’s how this could work for you – imagine you are a successful CEO of a software company, and you are speaking to an audience of programmers. To connect with that audience through self-depreciating humor, consider showing a picture of your desk from your early years of programming, before you became CEO. If the picture shows a messy office, perhaps due to long hours in front of the computer – something that many programmers will understand – your humorous photo will help you connect to the audience, while also pointing to your programming skills. In addition, since you will use the photo to address your past, most people will naturally wonder how you went from that beginning to your current role as a CEO, so you can use that natural curiosity to segue to your current position and objectives.