The study found that Respondents were aged 20-30 years are enrolled in undergraduate accounting mostly company employees. The average monthly income 10,000 - 20,000 baht by the majority of respondents opt for cosmetics imported from South Korean brand Etude (ETUDE) by using cleaning products as possible. Respondents from Korea used to bring me every day. And there is no reason to buy cosmetics based on the current ad. The frequency of purchases found that most respondents buy cosmetics imported from South Korea, once a month. The budget 500-1000 baht / Most cosmetics imported from South Korea, the most direct sales. And decisions by themselves The source of information on the Internet that influence the decision to buy cosmetics imported from South Korea.