Layout and content
there are four primary sections to any email:
1. “From” email. this is the first thing people see when they receive an email.
deciding whether to open an email or not is often completely based on the
“from” email address. make sure it is recognisable by the reader by using
the company name (e.g. marketing@getsmarter.co.za or info@getsmarter.
co.za). use a branded email address and not your regular google or Yahoo
account.
2. Subject line. apart from being inbox friendly, make sure that your subject
line contains facts, specific details about the email, reasons for the email and
sufficient incentives for the recipient to open and read it. attraction sells.
entice the reader with a compelling subject line (e.g. “Woolworths november
newsletter: excellent summer specials”). make sure that your company name
appears in the subject line if you have not included it in the “from” email. do
not make the subject line too sensational (e.g. “massive Sale” or “Incredible
offer”): this may arouse suspicion and cause your email to be blocked by
email clients that have aggressive spam filters.
3. email body text.
• address the recipient. If you have their name and company in your database,
feed it through into the email to make it more personal: “dear {name}, I see
that you work for {company} in the {category} industry. my new offer may
interest you.” (If you are sending a targeted email to one industry that is
identified in your database, add that industry.)