Ethical dilemmas can arise from a variety of areas, such as:
Advertising (desire to present your product or service in the best light)
Sourcing of raw materials (does the company buy from a supplier who may be underpaying their people or damaging the environment?)
Privacy (should the company have access to private e-mails that employees write on company time? or the Web sites they visit during work hours?)
Safety (employee and community)
Pay scales (relation of the pay of top executives to the rest of the company)
Product pricing policies (variable pricing, discounts)
Communication (with stockholders, announcements of plant closings, etc.)