Chains of touchpoints. Customers' reactions
to each exchange are shaped by their previous interactions with a brand. The decision to go into a store might result from.a conversation with a friend,
seeing the store window display, or something else.
Of course, the act of visiting a store increases the
chances of making a purchase. And the quality of
the purchasing experience will in turn influence the
likelihood that the customer will buy the brand or
product again or recommend it.
RET data can indicate where such chains might
be broken. For instance, when the moviemaker Fox
looked at its RET feedback, it saw that its spending
on posters and newspapers was relatively ineffective,
though some designs worked better than others. The
data also showed that movie trailers were effective at
getting cinemagoers into theaters, but viewing them
online rather than on TV or in the cinema had the
Chains of touchpoints. Customers' reactions
to each exchange are shaped by their previous interactions with a brand. The decision to go into a store might result from.a conversation with a friend,
seeing the store window display, or something else.
Of course, the act of visiting a store increases the
chances of making a purchase. And the quality of
the purchasing experience will in turn influence the
likelihood that the customer will buy the brand or
product again or recommend it.
RET data can indicate where such chains might
be broken. For instance, when the moviemaker Fox
looked at its RET feedback, it saw that its spending
on posters and newspapers was relatively ineffective,
though some designs worked better than others. The
data also showed that movie trailers were effective at
getting cinemagoers into theaters, but viewing them
online rather than on TV or in the cinema had the
การแปล กรุณารอสักครู่..
![](//thimg.ilovetranslation.com/pic/loading_3.gif?v=b9814dd30c1d7c59_8619)
Chains of touchpoints. Customers' reactions
to each exchange are shaped by their previous interactions with a brand. The decision to go into a store might result from.a conversation with a friend,
seeing the store window display, or something else.
Of course, the act of visiting a store increases the
chances of making a purchase. And the quality of
the purchasing experience will in turn influence the
likelihood that the customer will buy the brand or
product again or recommend it.
RET data can indicate where such chains might
be broken. For instance, when the moviemaker Fox
looked at its RET feedback, it saw that its spending
on posters and newspapers was relatively ineffective,
though some designs worked better than others. The
data also showed that movie trailers were effective at
getting cinemagoers into theaters, but viewing them
online rather than on TV or in the cinema had the
การแปล กรุณารอสักครู่..
![](//thimg.ilovetranslation.com/pic/loading_3.gif?v=b9814dd30c1d7c59_8619)