Sowing the Seeds of Collaboration
How Coca-Cola Bottling Company Consolidated is improving the collective efficiency of its workforce.
The seed was planted 30,000 feet above ground. A dozen executives from Coca-Cola Bottling Company Consolidated (CCBCC) had just flown to Mobile, Alabama, for a quick meeting with local sales representatives. On the return flight, the company’s VP of sales mentioned how time-consuming and costly the trip had been for such a short meeting. Sitting next to him was Onyeka Nchege, CIO of CCBCC, who seized the opportunity to germinate an idea among his peers.
“If we had video conferencing,” Nchege said mid-flight, “we could slash the time and cost of travel.”
The seed has been growing ever since.