Sainsbury’s is testing out a “micro

Sainsbury’s is testing out a “microstore” that could enable it to open small outlets in more than 1,000 new locations.

Mike Coupe, chief executive, said the supermarket could potentially more than double the size of its chain of smaller shops if the new format, which is about a third of the size of a typical convenience store, proved successful.

The first microstore, covering 1,000 sq ft, opened recently opposite the retailer’s headquarters in Holborn, central London. It stocks only about 1,000 products – such as bread rolls, salads, sushi, cereal, cold meats and ready meals – that are suitable for putting together a quick meal. There are no cleaning products, cigarettes or lottery tickets.

“It’s focused on shopping missions for today, for now and for convenience. It’s our first attempt at playing strongly to that market,” said Coupe.


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Cigarettes and lottery tickets have been excluded as part of an effort to ensure that shoppers can pay and leave quickly during their lunch break or rush into work. Card-only self-service tills are also being tested at the store.

Sainsbury’s has 741 convenience stores and has said that it wants to have 1,500 in the longer term. But Coupe said the new format would open up the potential to operate in another 1,000 locations – such as city centres or commuter hubs – where it wasn’t possible to place a typical convenience store that covers 3,000 sq ft.

The retailer developed the new concept in just four months, as it seeks to cash in on the shift in shopping habits towards small neighbourhood stores. Two more microstores in similarly busy areas are already in the pipeline.

Sales at convenience stores are expected to rise by 17% over the next five years while larger stores are set to see a 2.9% decline, according to the Institute of Grocery Distribution.

Sainsbury’s is also trying to cater to the trend towards convenience shopping in its larger stores. Trials at six stores in different parts of the UK have put takeaway food, bakery items, alcohol and self-checkouts together near the entrance so that shoppers can use the area like a convenience store. An upgraded version of the self scanning system, which will eventually allow shoppers to use their mobile phone to buy goods, is also being tested.

The retailer has also increased the space devoted to clothing and homeware by an average of 30% in the trial stores and has put in technology service desks, an area where people can get advice on buying technology such as laptop computers, mobile phones and TVs. Fish counters, butchers and patisseries have been upgraded.

Coupe said: “The majority of people still do most of their shopping in supermarkets and that’s a trend that will continue, but we need to make our supermarkets more convenient for people who visit often to do a smaller shop.

“This trial is about seeing how far we can go in catering for every shopping mission, whether someone wants to pop in quickly to buy a sandwich for lunch, or whether they have more time and want inspiration for home, or advice on tech and gadgets.”

ผลลัพธ์ (ไทย) 2:

Sainsbury's is Testing out a "Microstore" that could Enable it to open Small Outlets in more than 1,000 New locations. Mike Coupe, Chief Executive, said the Supermarket could potentially more than double the Size of its chain of smaller Shops if the New Format,. About a third of which is the Size of a Typical Convenience Store, proved successful. The First Microstore, covering 1,000 sq ft, Opened recently Opposite the Retailer's Headquarters in Holborn, Central London. Stocks only about 1,000 products - such as bread rolls, salads, sushi, cereal, cold meats and ready meals - that are suitable for putting together a quick meal. There are no Cleaning Products, Cigarettes or Lottery tickets. "It's focused on missions Shopping for today, for now and for Convenience. It's our First attempt at Playing strongly to that Market, "said Coupe. Supermarkets must Adapt as Weekly Shop Dies out, says Industry Chief Read more Cigarettes and Lottery tickets have been excluded as Part of an effort to ensure that Shoppers Can pay and Leave Quickly. during their lunch break or rush into work. Card-only self-Service Tills are also being tested at the Store. Sainsbury's has 741 Convenience Stores and has said that it wants to have 1,500 in the Longer term. But the Coupe said would open up the New Format potential to operate in another 1,000 locations - such as City Centres or COMMUTER hubs - where it was not possible to Place a Typical Convenience Store Covers 3,000 sq ft that. The Retailer developed the New Concept. in just four months, as it seeks to cash in on the shift in shopping habits towards small neighbourhood stores. Two more Microstores in Similarly Busy areas are already in the pipeline. Sales at Convenience Stores are expected to rise by 17% over the next Five years while larger Stores are SET to See a 2.9% decline, according to the Institute of Grocery Distribution. Sainsbury's. is also trying to cater to the trend towards convenience shopping in its larger stores. Trials at six stores in different parts of the UK have put takeaway food, bakery items, alcohol and self-checkouts together near the entrance so that shoppers can use the area like a convenience store. An upgraded Version of the self Scanning System, which Will eventually Allow Shoppers to use their Mobile Phone to buy Goods, is also being tested. The Retailer has also Increased the Space Devoted to Clothing and homeware by an average of 30% in the Trial Stores. and has put in technology service desks, an area where people can get advice on buying technology such as laptop computers, mobile phones and TVs. Fish counters, Butchers and patisseries have been upgraded. Coupe said: "The majority of people still do Most of their Shopping in Supermarkets and that's a Trend that Will Continue, but we Need to Make our Supermarkets more convenient for people Who Visit often to do. a smaller Shop. "This Trial is About Seeing How Far we Can Go in Catering for every Shopping Mission, whether someone wants to pop in Quickly to buy a sandwich for Lunch, or whether they have more time and Want Inspiration for Home, or Advice. on tech and gadgets. "

ผลลัพธ์ (ไทย) 3:

Sainsbury 's is testing out a "microstore." that could enable it to open small outlets in more, than 1 000 new locations.

Mike. ,, Coupe chief executive said the supermarket could potentially more than double the size of its chain of smaller shops if. The new format which is, about a third of the size of a typical, convenience store proved successful.

The, first microstore. Covering 1 000 sq ft,,Opened recently opposite the retailer 's headquarters, in Holborn central London. It stocks only, about 1 000 products - Such as bread rolls salads sushi,,,, cereal cold meats and ready meals - that are suitable for putting together a quick. Meal. There are no, cleaning products cigarettes or lottery tickets.

"It 's focused on shopping missions, for today for. Now and for convenience.It 's our first attempt at playing strongly to that market, "said Coupe.


Supermarkets must adapt as weekly shop dies. Out says industry, chief

Read more Cigarettes and lottery tickets have been excluded as part of an effort to ensure that. Shoppers can pay and leave quickly during their lunch break or rush into work. Card-only self-service tills are also being. Tested at the store.

.Sainsbury 's has 741 convenience stores and has said that it wants to have 1 500 in, the longer term. But Coupe said the. New format would open up the potential to operate in, another 1 000 locations - such as city centres or commuter hubs - where. It wasn 't possible to place a typical convenience store that, covers 3 000 sq ft.

The retailer developed the new concept. In just, four monthsAs it seeks to cash in on the shift in shopping habits towards small neighbourhood stores. Two more microstores in similarly. Busy areas are already in the pipeline.

Sales at convenience stores are expected to rise by 17% over the next five years. While larger stores are set to see a 2.9% decline according to, the Institute of Grocery Distribution.

.Sainsbury 's is also trying to cater to the trend towards convenience shopping in its larger stores. Trials at six stores. In different parts of the UK have put takeaway, items food bakery, and alcohol self-checkouts together near the entrance. So that shoppers can use the area like a convenience store. An upgraded version of the self, scanning systemWhich will eventually allow shoppers to use their mobile phone to, buy goods is also being tested.

The retailer has also. Increased the space devoted to clothing and homeware by an average of 30% in the trial stores and has put in technology. Service desks an area, where people can get advice on buying technology such as, laptop computers mobile phones and TVs.? Fish, countersButchers and patisseries have been upgraded.

Coupe said: "The majority of people still do most of their shopping in supermarkets. And that 's a trend that will continue but we, need to make our supermarkets more convenient for people who visit often to. Do a smaller shop.

"This trial is about seeing how far we can go in catering for every, shopping missionWhether someone wants to pop in quickly to buy a sandwich for lunch or whether, they have more time and want inspiration. For home or advice, on tech and gadgets. "