The following is a summary of the types of products that are information intense and that need Advisor-like technology:
1. Information breadth
- Multidimensional feature sets
- Wide array of alternatives
2. Information depth
- Customer needs trustworthy knowledge
- Price-performance trade-offs
- Complex product configuration process
3. Risky purchases
- High-dollar, durable goods
- High-impact goods
- Volatile or dynamic markets (rapid changes in price/performance)
- Infrequent purchases of time-varying products
- High-visibility, status-related goods