Consider other ways spending more time on Facebook affects our lives. More time being spent on Facebook means longer interaction with and influence from advertisers. This means that the average Facebook user will also be spending more time surfing the web. Advertisesments for clothing, food services, games, will entice Facebook users to other websites, keeping them online and at their computer for longer amounts of time. People no longer will need to go out to shop for clothing, rather they can shop on americanapparel.net. These advertisements help Facebook users save time by not having to go to the store, but also minimize the number of physical interactions they have with the outside world. Are we confined to a computer screen in order to communicate with even just our next door neighbor? Are we a society who no longer values human relationships, but rather social labels and images?