Start a Joy Gang! Set up teams to use as an incentive - for each event, and score how each team performed or met the goal of the day. Multiple store owners can set challenges between stores. This is a great way to build a feeling of teamwork and at the same time provide opportunities to interact with an entirely different audience. Invariably, scoopers ARE your representatives. The better they are, the better you look. It's also a great way, lest we forget, of bringing fun back into their jobs.