e.g. cost control parent company board meeting
market share process orders fund research
2. Chunking
2.1. The presenters must learn to think and speak not in individual words, but in
complete phrases. It means pausing at the right places. The presenters,
therefore, must be able to present information in comprehensible chunks.
2.2. If the presenters pause at the wrong place in a presentation, it sounds like
hesitation. But if they pause at the right place, it is a powerful technique.
Sometimes pausing at the wrong place can change the meaning.
3. Stress
When the presenters give a presentation in English, the stress tends to come at the
end of each chunk. But by placing the main stress at the beginning or in the middle of a
chunk, they can change the meaning of what they want to say. For example:
The BRITISH will never agree to that. The British will NEVER agree to that.
The British will never AGREE to that. The British will never agree to THAT.
4. Pacing
Another way to keep an audience’s interest is to vary the presenters’ speed of
speaking. In general, the presenters should slow down to make their most important
points.