“ I already have a much larger concept for this album and for how I'm going to present it and that was: I don't want to be famous. If Amy Winehouse was a beehive then I guess I'm a blonde bob. I thought 'well if that's my brand, how can I avoid having to use my face to sell something', so my intention was to create a blonde bob brand. Throughout this whole thing I'll put a different person in a blonde bob and either they lip-synch while I'm doing a live performance or they perform a dance or do some sort of performance while I have my back to the audience, as with Ellen.