During recent decades, scientists attempted to find the perfect model in measuring service quality that cover all the factors and answer to this area of necessity.
There are many models suggested by researchers and all models have their own advantages and disadvantages.
Scientists are not unanimous about any of these service quality models. Service quality models have different dimensions regarding the field of service sectors. However, SERVQUAL is the most common model used by
researchers but it is not comprehensive and suitable for different applications. The hierarchical model
has covered weaknesses of other models.
It has strong structure and specifies the factors of customer
perspective as well. Moreover, Hierarchical measurement considers services outcomes, which were void
in SERVQUAL. Validity and Reliability of this model has been tested and approved in different areas by
other marketing researchers. Results show the hierarchical instrument as the most advantageous
approach to service quality assessment to date (Pollack, 2009) . Finally, by this review of litecan conclude that the Hierarchical Service Quality is the most suitable and helpful measurement for
managers to collect the right information and make the right decisions.