Do you remember being a kid playing little league and wondering why Bob’s Grocery was on your jersey and not just a NY Yankee’s logo? Two reasons- first the Yankees farm system doesn’t reach that far… yet. And two, you were being used as a cute little billboard. Don’t get too angry, Bob’s Grocery was paying for that jersey and other costs associated with your game. Sponsorship can range from sponsoring a sports team to financing a weekly radio show. Look for something to sponsor in your community that works within your budget to spread good will and expose your business.