Abstract—Social media are dramatically changing the way we
live and make social relationships with others. While students are
so immersed in social media in their daily life, social media
adoption in classroom has been slow. Educators who wish to
experiment with social media for CSCL struggle to find ways to
incorporate the expected benefits and advantages of social media
to teaching lessons. This paper reports on the experiences of
using social media for a business case simulation activity in a
higher learning context. Drawing on a qualitative feedback and
social media log data of 27 teams of 135 undergraduate students,
this paper discusses the advantages and disadvantages of social
media as a CSCL tool in classroom, especially in the areas of
information sharing and social interaction.