et al. (2013), weaknesses in Halal industry mainly come from the food producers and suppliers. Among highlighted
are that food producers have a lack of knowledge and training on product development as Halal product are less
attractive and products do not follow labeling requirements particularly the product shelf life. In addition, the food
producers and suppliers also lack understanding and awareness on customer preferences. These evidences were
proven by Issa, Hamdan, Muda and Jusoff (2009) as food producers in Malaysia moderately practice the Halal
principle as indicated by their adherence to Halal labeling and awareness of Halal food production.