Increasingpublicconcerninrecentdecadesaboutanimal
welfare(AW)inlivestockproductionhasledtohigherlegalre-
quirementsinmanyEuropeancountriesandintheEuropean
Union(Immink etal.,2013; Vanhonacker andVerbeke,2014). In
the Netherlands,severalmarketinitiativeswereintroduced,which
set AWstandardshigherthantheminimumlegalrequirements
(Oosterkampetal.,2011; Veissier etal.,2008). Inthisregard,three
marketsegmentscanbedistinguishedalongtheAWspectrum:
conventional,whichcomplieswithminimumlegalstandards,a
middle-market segment,whichsuppliesproductsthatgobeyond
conventionalstandardsbutdonotmeetorganicstandards,anda
top-marketsegment,whichsuppliesorganicproductsorproducts
with similarAWstandards.Thisdifferentiationbetweenmarket
segments ispurelybasedonAWstandards,andotherqualityas-
pects, suchassustainabilitycriteria,werenotconsidered
Increasingpublicconcerninrecentdecadesaboutanimalสวัสดิการ (AW) inlivestockproductionhasledtohigherlegalre-quirementsinmanyEuropeancountriesandintheEuropeanยูเนียน (Immink etal., 2013 Vanhonacker andVerbeke, 2014) ในประเทศเนเธอร์แลนด์ severalmarketinitiativeswereintroduced ซึ่งตั้ง AWstandardshigherthantheminimumlegalrequirements(Oosterkampetal. 2011 Veissier etal., 2008) Inthisregard, 3marketsegmentscanbedistinguishedalongtheAWspectrum:ทั่วไป whichcomplieswithminimumlegalstandards การกลางตลาด whichsuppliesproductsthatgobeyondconventionalstandardsbutdonotmeetorganicstandards อันดาด้านบน-marketsegment, whichsuppliesorganicproductsorproductsกับ similarAWstandards.Thisdifferentiationbetweenmarketส่วน ispurelybasedonAWstandards, andotherqualityas-pects, suchassustainabilitycriteria, werenotconsidered
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