What it is: A platform that allows you to build applications, host websites, analyze data, and much more, via Google's scalable infrastructure.
Why it's useful: Similar to Amazon Web Services, Google Cloud Platform is an easy way for entrepreneurs to focus on building their concept, as opposed to worrying about the backend layer. Customers include little-known startups such as Best Buy, Snapchat, Coca-Cola, and Sony Music.
Pro tip: You can get $300 in credit towards a 60-day free trial. Even better: The trial is entirely free; you won't be billed unless you decide to keep your account after the trial.