Wait…you didn’t know you were enjoying tartrazine each morning? If you eat boxed cereal, you probably are. It’s a food dye, also known as Yellow #5, that’s been linked to concentration disorders in children, and it’s found in many brightly colored cereals, like Kellogg’s Froot Loops. And after years of pressure from Eat This, Not That!, Kellogg’s finally just announced that it was eliminating all artificial colors and flavors from its cereals, meaning you’ll soon have to go without your daily dose of Red #40, Blue #1 and other chemicals not found in nature.