Early in 2007, a junior senator with a thin legislative résumé but an inspiring background in community organizing approached a Facebook executive during the site’s period of exponential growth. That senator, later known as our 44th President, was gearing up to embark on his own professional expedition: his monumental campaign for the American presidency. Senator Obama had his own ideas for the network’s leap into politics and potential for growth. At this momentous juncture, Senator Barack Obama wondered if the network’s reach and usage could be used as a tool for political marketing and communications