The main motive for using YouNow is the fact that
this system is easy to use (72.3% of our respondents
agreed with this proposition). Next is the satisfaction
of the need of self-presentation (64.9%), followed by
boredom (56.1%) and acceptance by the community
(52.9%). Around 50% of the test persons use YouNow
because of their need to belong (48.4%) and two-fifths
because they are looking for new friends (39.8%). Every
fifth of our sample (21.5%) wants to become a (micro)
celebrity, and 30.0% are motivated by the contacts
with their fan base (Table 3).