It is foreseen that in the future most young adults will
attend university where, our study shows, they will be
exposed to frequent and intensive drinking behaviour.
That experience will have subsequent and important
consequences lasting into adulthood [8]. Colleges need
thus to acknowledge their role in this issue and to commit
themselves to lower exposure to excessive alcohol
consumption. In particular, they need to combine multilevel
strategies: individual, group, and organization-level,
from a community health promotion perspective. One
danger would be a top-down approach of undertaking
community actions in ways that do not consider the
realities of student life. A first step would be to involve
members of the community in identifying realistic objectives,