The broadcasting of five football by BBC and ITV in the mid – 1980s and subsequently by BSKYB in the early 1990s effectively expended the viewing market. Consumers now had the option of attending games in the stadiums or watching them live on television. Prior to the emergence of the Premier League, the Football League resisted the televising of live games. The League’s view was that televising games would have an adverse effect on attendances in the stadiums. Since the formation of the Premier League, the impact of televised games on match – day attendance has been of interest to researchers. Baimbridge et al.’s (1996) study was the first to assess the impact of televised games on attendance in the Premier League. They found that for games televised on Sundays there was no significant effect on attendance. However, for those televised on Mondays, attendances on average fell by 15per cent. Other studies which have investigated the impact of televised games on attendance in the Premier League are Forrest et al. (2004) and Buraimo and Simmons (2008). In the letter study, the impact of televising games on Sundays and Mondays was found to be significant, causing falls in attendance of 5 per cent and 10 per cent respectively