On the other hand, one thing that's made Chuck Taylors so enduring is the commitment to unchanging tradition. The Converse Rubber Corp. was founded in 1908 and introduced the All Star sneaker, meant for basketball, in 1917. Since then, the flat-soled, high-top look has stayed essentially the same.
As Complex put it in 2013, "In an era when sneaker design is changed yearly, the concept of a design (with small changes) lasting for 96 years is unheard of. Most brands haven't lasted 96 years.