Perhaps more importantly, a Triandis (995) also found a unique feature individualistic cultures is the like-group phenomenon The like-group might be described as a temporary in group based on need such as the necessity to work together on a project It follows that in like-group greater emphasis would be placed on cooperation and teamwork than in out-group situations However, if one's company is viewed as the in-group, as is the case in some collectivistic cultures, then the converse argument would be the more logical because the company and its members would then be the primary concern of the collective. Thus, membership of the in-group, not societal level of collectivism, may be the better predictor of behavior.
Perhaps more importantly, a Triandis (995) also found a unique feature individualistic cultures is the like-group phenomenon The like-group might be described as a temporary in group based on need such as the necessity to work together on a project It follows that in like-group greater emphasis would be placed on cooperation and teamwork than in out-group situations However, if one's company is viewed as the in-group, as is the case in some collectivistic cultures, then the converse argument would be the more logical because the company and its members would then be the primary concern of the collective. Thus, membership of the in-group, not societal level of collectivism, may be the better predictor of behavior.
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