Because anyone can upload a video to YouTube in a matter of minutes, the website is full of amateur uploads, much of which contains questionable content. A YouTube channel shows that you took the time to set up a proper account with information about your business, custom graphics and a link to every video you upload. Because a YouTube channel looks more official, it will quickly give your business a higher degree of credibility.
If you have used YouTube, you are likely familiar with how easily it is to watch video after video by clicking the recommended links beside each video. But if you're a business, you don't want customers clicking the videos of competitors and moving away from your business. When you create a YouTube channel, viewers can see an entire list of everything you've uploaded, plus a list of the videos you've made "Favorites.