How is our core product defined and what supplementary elements currently augment this core?
What product benefits create the most value for customers?
Is our service package differentiated from the competition in ways that are meaningful to target customers?
What are current levels of service on the core product and each of the supplementary elements?
Can we charge more for higher service levels on key attributes (e.g., faster response, better physical amenities, easier access, more staff, superior caliber personnel)?
Alternatively, should we cut service levels and charge less