Creating a tourism product is a logistic process. Logistic processes play an important
role in designing the tourist destination's offer. The basis of each logistic product is
information. Authenticity and uniqueness of the destination product have to be
communicated to special interest tourists (here – cycle tourists) by targeting the
segment which develops and designs the supply. In a time of exeptionally dynamic
technologically advanced information and communication technology it seems
impossible that a destination cannot reach the target market with information abouttheir offer.
Nevertheless, it can be noticed that destinations do not use the available
possibilities, do not use them in an appropriate way (insufficient quality of published
information – too much, too little, insufficiently precise), or do not segment their offer
(the offer for cycle tourists is only one segment which is often lost in a mass of general
information; it is an insufficiently well-developed product and is not interesting to
cyclists).