In response to a rising interest in meat alternatives and vegan/vegetarian
food, especially among Millennials, a wave of hip restaurant concepts
have appeared that depart from the earnest or hippie vibe associated with
meat-free dining. This new crop offers slick branding, a youthful look and
a gourmet sensibility. Till the Cows Come Home is a cool “vegetarian slow
food” café housed in a shipping container in a trendy Berlin neighborhood.
M.O.B., which started in Brooklyn and has expanded to Paris, comes from
the founder of the Mama Shelter hotels and features bold branding, a clean
industrial feel and a sense of humor. Jugofresh in Miami serves gourmet
vegan food and cold-pressed juice; at the Wynwood branch, patrons listen
to blasting hip-hop and sit in reclaimed church pews.
Veganism and vegetarianism are on the rise, so expect more of this. Three
out of 10 respondents in a 2014 Datamonitor study across 24 countries
said they are actively trying to limit their daily meat intake. “Flexitarian”
eating—a mostly vegetarian diet—is becoming more common, as is the
concept of cutting out meat one day a week, as suggested by the Meatless
Monday and Meat Free Monday campaigns, while Mark Bittman’s “Vegan
Before 6:00” idea advocates a vegan diet until 6 p.m.
In response to a rising interest in meat alternatives and vegan/vegetarian
food, especially among Millennials, a wave of hip restaurant concepts
have appeared that depart from the earnest or hippie vibe associated with
meat-free dining. This new crop offers slick branding, a youthful look and
a gourmet sensibility. Till the Cows Come Home is a cool “vegetarian slow
food” café housed in a shipping container in a trendy Berlin neighborhood.
M.O.B., which started in Brooklyn and has expanded to Paris, comes from
the founder of the Mama Shelter hotels and features bold branding, a clean
industrial feel and a sense of humor. Jugofresh in Miami serves gourmet
vegan food and cold-pressed juice; at the Wynwood branch, patrons listen
to blasting hip-hop and sit in reclaimed church pews.
Veganism and vegetarianism are on the rise, so expect more of this. Three
out of 10 respondents in a 2014 Datamonitor study across 24 countries
said they are actively trying to limit their daily meat intake. “Flexitarian”
eating—a mostly vegetarian diet—is becoming more common, as is the
concept of cutting out meat one day a week, as suggested by the Meatless
Monday and Meat Free Monday campaigns, while Mark Bittman’s “Vegan
Before 6:00” idea advocates a vegan diet until 6 p.m.
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