Danone is the first company in Europe to move to PLA packaging for a leading yogurt product. Having made the switch this year from polystyrene to PLA, the French food and water giant says it will improve the packaging carbon footprint for its Activia brand by 25% and cut its use of hydrocarbons by around 43%.
These claims were backed up by a detailed life cycle assessment study conducted by the Heidelberg-based Institute for Energy and Environmental Research (IFEU) in accordance with DIN EN 14040 and 14044 criteria.
Andreas Ostermayr, CEO for Germany and Switzerland, says he believes it is increasingly vital for companies and brands "to realise that the path ahead is one of technological investment, sustainable development and high quality in all aspects of product production, packaging included". He describes the firm's adoption of Ingeo-based material as "a significant step in the packaging development of the future".
NatureWorks, the company responsible for developing Ingeo, claims that Danone's decision to adopt its material has addressed several product issues relating to the development of the Activia yogurt pack. The product is aimed at aiding digestive comfort and has up until now been packaged in polystyrene.
Danone says it will improve the packaging carbon footprint for its Activia brand by 25% and cut its use of hydrocarbons by around 43%.
Any new packaging solution would need to combine high performance and quality with a stronger focus on sustainability - the entire process would have to be more environmentally friendly, but with little or no compromise on quality or performance for the customer.
The latest Activia yogurt cup containers are manufactured in packaging sizes of 4 x 115g, 8 x 115g and 460g. The Danone team is committed to ensuring that the remaining Activia products will also be constructed of renewable raw materials.
Danone says its preference for PLA is partly driven by what it terms as a new 'closed recyclable materials cycle' made possible by the fact that PLA packaging can be recycled and reused in another PLA-based format. NatureWorks is now working with the industry to devise an end-of-life strategy for the Ingeo-based cup that will ensure the smallest possible environmental impact from sourcing, use, disposal, recovery and reuse.
The redesign of the Activia range now sees the paper components, including the banderole of the cup and the outer packaging, made primarily of recycling or FSC-certified paper. Danone plans to construct the lids out of paper PET instead of the aluminium and plastic that was used extensively in earlier versions.
The study carried out at Heidelberg compared the new PLA container with the original cup made of oil-based polystyrene along its entire life cycle, from the cultivation of the raw material (in this case forage maize) through to production, disposal and recycling. It discovered that the proportion of renewable raw materials was over 95%.
Danone is the first company in Europe to move to PLA packaging for a leading yogurt product. Having made the switch this year from polystyrene to PLA, the French food and water giant says it will improve the packaging carbon footprint for its Activia brand by 25% and cut its use of hydrocarbons by around 43%.
These claims were backed up by a detailed life cycle assessment study conducted by the Heidelberg-based Institute for Energy and Environmental Research (IFEU) in accordance with DIN EN 14040 and 14044 criteria.
Andreas Ostermayr, CEO for Germany and Switzerland, says he believes it is increasingly vital for companies and brands "to realise that the path ahead is one of technological investment, sustainable development and high quality in all aspects of product production, packaging included". He describes the firm's adoption of Ingeo-based material as "a significant step in the packaging development of the future".
NatureWorks, the company responsible for developing Ingeo, claims that Danone's decision to adopt its material has addressed several product issues relating to the development of the Activia yogurt pack. The product is aimed at aiding digestive comfort and has up until now been packaged in polystyrene.
Danone says it will improve the packaging carbon footprint for its Activia brand by 25% and cut its use of hydrocarbons by around 43%.
Any new packaging solution would need to combine high performance and quality with a stronger focus on sustainability - the entire process would have to be more environmentally friendly, but with little or no compromise on quality or performance for the customer.
The latest Activia yogurt cup containers are manufactured in packaging sizes of 4 x 115g, 8 x 115g and 460g. The Danone team is committed to ensuring that the remaining Activia products will also be constructed of renewable raw materials.
Danone says its preference for PLA is partly driven by what it terms as a new 'closed recyclable materials cycle' made possible by the fact that PLA packaging can be recycled and reused in another PLA-based format. NatureWorks is now working with the industry to devise an end-of-life strategy for the Ingeo-based cup that will ensure the smallest possible environmental impact from sourcing, use, disposal, recovery and reuse.
The redesign of the Activia range now sees the paper components, including the banderole of the cup and the outer packaging, made primarily of recycling or FSC-certified paper. Danone plans to construct the lids out of paper PET instead of the aluminium and plastic that was used extensively in earlier versions.
The study carried out at Heidelberg compared the new PLA container with the original cup made of oil-based polystyrene along its entire life cycle, from the cultivation of the raw material (in this case forage maize) through to production, disposal and recycling. It discovered that the proportion of renewable raw materials was over 95%.
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