Since S-D logic suggests that the value co-creation activities transcend the interorganizational boundaries between suppliers and buyers, researchers may examine a paradigm shift fromCRMand/orSRMsystemstostakeholderrelationshipmanagementsystemswhere supplier and buyer databases are integrated to develop solutions that benefit the entire network rather than single entities. This notion parallels the demand and supply integration (DSI) framework in SCM (Esper et al., 2010).