I. Introduction
According to a growing body of research evidence,
many employers are struggling to incorporate
sustainability in a strategic way into their business.
For those that do so successfully, it is reported that
the business benefits are often substantial, including
an enhanced brand image resulting in increased
sales, improved recruitment and retention, and
greater efficiencies. When sustainability is adopted
as a more peripheral or add-on way to core business,
on the other hand, it often results in increased costs
and can be seen as financial burden, and as a result
can be readily abandoned due to economic pressures in other areas of the business (Kruschwitz and
Haanaes 87).