Wood is a familiar material used in various places in our everyday lives, such as floors, doors, chairs, and desks. Thus, consumers’ needs for ordinary and extraordinary may be different in terms of wood. Moreover, although the configuration of factors was similar for vision, audition, and touch, the specific tree species evaluated as “expensive” or “pleasant” differed for each sense. Using expensiveness as an example, ebony received the highest evaluation for vision, lauan for audition, and cedar (uncompressed) for touch.1