We know that for consumers around the world, Good Food has different meanings. Food preferences vary incredibly depending on where you live, your culture, religious beliefs, lifestyle habits and purchasing power. Therefore, we adapt products to fit different lifestyles, cultural considerations, nutrition needs, budgets and taste preferences.
The challenge of R&D is constantly evolving – from making products that respond to the consumer needs of today - to making new products that anticipate the consumer needs of tomorrow.
Consumer-centric innovation starts with WHAT CONSUMERS WANT. We must understand what consumers define as Good Food and how food contributes to a Good Life. Consumer insights and Nutrition, Health and Wellness benefits are the starting points for our research and innovation pipelines across all business and product categories.